{"product_id":"paul-mitchell-flexible-style-elastic-shaping-paste-esp","title":"Paul Mitchell Flexible Style Elastic Shaping Paste (ESP)","description":"\u003cp\u003eTake control of your hairstyle like never before with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePaul Mitchell Flexible Style ESP Elastic Shaping Paste\u003c\/strong\u003e—a salon-favorite styling essential that delivers maximum flexibility with strong, lasting hold. Whether you're going for a textured look, controlled spikes, or tousled definition, this paste empowers you to create styles that bend, not break. It’s ideal for short to medium hair lengths and works across all hair types.\u003c\/p\u003e\n\u003ch3\u003eBenefits \u0026amp; Features \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElastic Texture Control\u003c\/strong\u003e: Gives you the freedom to twist, bend, and shape without stiffness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStrong, Touchable Hold\u003c\/strong\u003e: Keeps styles in place while remaining pliable for restyling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMatte Finish\u003c\/strong\u003e: Adds structure and definition without unwanted shine or greasiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHumidity-Resistant\u003c\/strong\u003e: Holds up in all weather, fighting frizz and flyaways.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eParaben-Free \u0026amp; Vegan\u003c\/strong\u003e: Clean formula you can feel good about using.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePaul Mitchell Flexible Style ESP will:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLet you mold your hair with definition and texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvide long-lasting hold without stiffness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEliminate restyling hassles—just reshape and go.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eKeep your look fresh even in humid conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn industry leader serving the professional beauty industry with salon-quality hair products and styling tools for over 40 years. Paul Mitchell was the first professional hair care company to take a stand against animal testing and continue their strong commitment to giving back, supporting a wide range of philanthropic causes, both domestically and internationally.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":52714583884063,"sku":"PMFSESP","price":31.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0372\/2874\/0653\/files\/pmesp.webp?v=1785349996","url":"https:\/\/www.paramountdayspa.ca\/products\/paul-mitchell-flexible-style-elastic-shaping-paste-esp","provider":"Paramount DaySpa Salon Boutique","version":"1.0","type":"link"}