Paul Mitchell Platinum Blonde Shampoo

Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, this purple shampoo gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

• Cools Brassiness
  
• Eliminates warmth

An industry leader serving the professional beauty industry with salon-quality hair products and styling tools for over 40 years. Paul Mitchell was the first professional hair care company to take a stand against animal testing and continue their strong commitment to giving back, supporting a wide range of philanthropic causes, both domestically and internationally.